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Posts Tagged ‘Twitter’

Deeply Disturbing – The Troll or The Terrorist

September 27, 2012 1 comment

Yesterday a blog post came across my Twitter stream from Leo Traynor, an Irish writer who blogged about why he left Twitter (and subsequently came back). The story, entitled “Meeting a Troll…“, is deeply, deeply disturbing and horrific. I read this blog post and felt physically ill for hours at the depth of depravity and darkest human psyche and motivations.

Mr. Traynor (and his family) were victims of a vicious anonymous attack that began on social media and then extended to physical threats at his house. The true tragedy, though, is that while the situation was resolved, it certainly is not a happy ending.

Go read it, and then come back, for nothing I say beyond this point will make sense (or have as much of an impact) unless you hear his story in his own words. Read more…

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M-A-M™: Identifying the Message, Step 1

March 17, 2010 2 comments

Okay, so you’ve seen that your Facebook Fan Page doesn’t have many fans, your Twitter followers are anemic, and you’re starting to think that people just. don’t. like. you. Of 400 million Facebook users you can’t seem to grab 40? Maybe it’s time you re-examine your assumptions and learn exactly what message you’re sending (or, more importantly, they’re receiving).

After all, “if they didn’t hear it, you didn’t say it.” Read more…

Announcement: Google Buzz Market Report

I’m proud to announce that Mind Commerce has just published my market analysis of Google Buzz. “This report is one of the must-read reports for people who want to understand and evaluate the importance of Google Buzz within the Social Media/Networking space. These include – but are not limited to – social media planners, marketing decision-makers, and strategic advertising professionals.” Read more…

M-A-M™: The Social Media Hammer

March 8, 2010 4 comments

There is no question that using Social Media can be a fantastic tool in your arsenal for delivering your message. One of the things that I have seen, however, is that the Law of the Hammer applies with social media: once you get ahold of the social media hammer everything looks like a nail. Read more…

Non-Linear Communication (a.k.a. Being Neil Postman’s Bitch)

February 26, 2010 3 comments

Everyone has some brush with fame. In my life I’ve been fortunate (or cursed, depending on how you look at it) to have several moments where I have been exposed to either great, popular, or paradigm-shifting people. When I was a freshly-minted Ph.D in the 1990s, I was a rising star in the field of Media Ecology and found myself attracting the attention of none-other than Neil Postman, who was most amused to call me “the poster child of new technology.” Read more…

The Key to Marketing – Yes, M-A-M™!

January 28, 2010 5 comments

Okay, so you’ve gotten a better handle on understanding social media, but that’s just one piece of the puzzle – in fact, it’s the last piece. When you are marketing something, be it a new gadget, a service, a solution, or yourself, you must look at the bigger picture. That bigger picture is taking the process in sequence and following through. There are no shortcuts for this, though, so if you’re ready to get started, say “Yes, M-A-M™!” Read more…

M-A-M™: Misunderstanding Social Media

December 30, 2009 Leave a comment

So, last time I spoke about some of the best ways to think about using social media (SM). I gave some examples about how different companies are trying to use social interaction to gain affiliation with its customers, but we need to take a look at the darker, realistic side of SM. “Field of Dreams” has a lot to answer for: if you build it, they will not come. Read more…

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