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Posts Tagged ‘Social Media’

Rant on “Gurus” and “Experts”

December 18, 2014 20 comments

I gotta vent. I just gotta.

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I’ve long been annoyed as hell by those people who call themselves “experts” or “gurus” on any particular subject, simply because they have an obsession that they wish to rationalize. Among those I think have carved out their own special corner of hell:

  • Life Coaches
  • Motivational Speakers
  • Personal Shoppers
  • Change Agents
  • Feng Shui Experts
  • Thought Leaders
  • Social Media Gurus/Experts

All of these professions have one thing in common: they’re complete bullshit. Especially the last one. Read more…

Yet Another Social Media Misunderstanding

September 5, 2013 Leave a comment

Today I saw an article float by in the Twitter river: “Why do only 7% of managers consider social media skills most important for employees?” Go ahead and read the article, because the attitudes are pretty interesting. The author, however, conflates a couple of things and winds up 180 degrees from the direction he should be facing.

First, “social media” is not the same thing as “customer service,” even though the fomer can be used as a tool for the latter.

Second, throwing around statistics of how many people are on Facebook and LinkedIn is useless in this context, because these are radically different usecases than the primary one the author is promoting; namely affiliation between corporations and their customers. Read more…

Technical Conferences and (In)Appropriate Behavior

This past week there have been two major technical conferences in Las Vegas – EMCWorld and Interop. Both of these conferences have provided enormous highs for me in the form of technical whiz-bangery (I think I coined a word) and some incredible feedback from attendees to my presentations. (I’m truly humbled and grateful for the enthusiasm and feedback – thank you!)

Unfortunately, the week also showed some of the most disappointing behavior I’ve ever observed as well. While I did not personally attend Interop, there was a lot of crossover between the conferences and I found similar tales of horror over there.

If you’ll bear with me a moment, I have a few things I’d like to say about some of this. Read more…

M-A-M™: Understanding Presentation Media

May 21, 2010 8 comments

Recently I went to a technical conference and, as was to be expected, found myself subjected to the classic “Death By Powerpoint.” I found myself getting frustrated and insulted by the lack of respect the presenters – and by extension, their presentations – showed their audience. There are a lot of places on the Intarwebs that can give you directions on how to create presentations, but there aren’t a lot that will explain why it works the way it does. Allow me to provide a brief insight as to some of those “whys.” Read more…

M-A-M™: Identifying the Message, Step 1

March 17, 2010 2 comments

Okay, so you’ve seen that your Facebook Fan Page doesn’t have many fans, your Twitter followers are anemic, and you’re starting to think that people just. don’t. like. you. Of 400 million Facebook users you can’t seem to grab 40? Maybe it’s time you re-examine your assumptions and learn exactly what message you’re sending (or, more importantly, they’re receiving).

After all, “if they didn’t hear it, you didn’t say it.” Read more…

Announcement: Google Buzz Market Report

I’m proud to announce that Mind Commerce has just published my market analysis of Google Buzz. “This report is one of the must-read reports for people who want to understand and evaluate the importance of Google Buzz within the Social Media/Networking space. These include – but are not limited to – social media planners, marketing decision-makers, and strategic advertising professionals.” Read more…

M-A-M™: The Social Media Hammer

March 8, 2010 4 comments

There is no question that using Social Media can be a fantastic tool in your arsenal for delivering your message. One of the things that I have seen, however, is that the Law of the Hammer applies with social media: once you get ahold of the social media hammer everything looks like a nail. Read more…

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