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Posts Tagged ‘Message’

M-A-M™: Networking Presentation

Here is a copy of the presentation I gave at Right Management in Newport Beach, CA, on May 11, 2010. The focus on this conversation was how to use the M-A-M™ approach in focusing your message to a networking event audience.

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M-A-M™ and Yes, M-A-M™ Copyright 1999-2010 J Michel Metz, Ph.D. All Rights Reserved.

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M-A-M™: Message, Step 2 (Branding)

The most difficult part of the process of marketing (yourself, your product, your company, your ideas, etc.) is the concept of branding. Because it’s so difficult, most people skip to the “fun stuff”: the routes-to-market (RTM) which includes social media, advertising, and creative outlets. The risk of skipping this step (or abandoning it too early) is that if you don’t, someone else will do it for you – and it can be more difficult to undo someone else’s branding once it sticks. Read more…

M-A-M™: Identifying the Message, Step 1

March 17, 2010 2 comments

Okay, so you’ve seen that your Facebook Fan Page doesn’t have many fans, your Twitter followers are anemic, and you’re starting to think that people just. don’t. like. you. Of 400 million Facebook users you can’t seem to grab 40? Maybe it’s time you re-examine your assumptions and learn exactly what message you’re sending (or, more importantly, they’re receiving).

After all, “if they didn’t hear it, you didn’t say it.” Read more…

M-A-M™: Persuading the Audience

February 10, 2010 1 comment

Once you have your Message nailed down, you need to take a closer look at how you approach your Audience. It isn’t as simple as “if you build it, they will come” (Field of Dreams has a lot to answer for). In order to correctly approach your audience here are some tests that you can place upon your message to ensure that you are truly connecting with them. Truly. Read more…

M-A-M™: Focusing on the Message

February 9, 2010 Leave a comment

So we’ve looked at the overall view of M-A-M™ (Message-Audience-Medium), and discussed about how too many people try to work their way backwards and how that simply doesn’t work. In order to start your way down the funnel, we need to begin with the Message, because it’s from this point that your persuasive marketing strategy (whether it be for yourself, your company, or your product) must flow. Read more…

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