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Posts Tagged ‘Media Ecology’

Balancing Act: The Struggle Between Orality and Linearity in Computer-Mediated Communication

This is a recovery of a peer-reviewed article published in 1996 in the New Jersey Journal of Communication (now the Atlantic Journal of Communication).

Full Citation:

Metz, J. M. (1996). Balancing act: The struggle between orality and linearity in computer mediated communication. The New Jersey Journal of Communication, 4, 61-70.000

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Yet Another Social Media Misunderstanding

September 5, 2013 Leave a comment

Today I saw an article float by in the Twitter river: “Why do only 7% of managers consider social media skills most important for employees?” Go ahead and read the article, because the attitudes are pretty interesting. The author, however, conflates a couple of things and winds up 180 degrees from the direction he should be facing.

First, “social media” is not the same thing as “customer service,” even though the fomer can be used as a tool for the latter.

Second, throwing around statistics of how many people are on Facebook and LinkedIn is useless in this context, because these are radically different usecases than the primary one the author is promoting; namely affiliation between corporations and their customers. Read more…

M-A-M™: Understanding Presentation Media

May 21, 2010 8 comments

Recently I went to a technical conference and, as was to be expected, found myself subjected to the classic “Death By Powerpoint.” I found myself getting frustrated and insulted by the lack of respect the presenters – and by extension, their presentations – showed their audience. There are a lot of places on the Intarwebs that can give you directions on how to create presentations, but there aren’t a lot that will explain why it works the way it does. Allow me to provide a brief insight as to some of those “whys.” Read more…

Non-Linear Communication (a.k.a. Being Neil Postman’s Bitch)

February 26, 2010 3 comments

Everyone has some brush with fame. In my life I’ve been fortunate (or cursed, depending on how you look at it) to have several moments where I have been exposed to either great, popular, or paradigm-shifting people. When I was a freshly-minted Ph.D in the 1990s, I was a rising star in the field of Media Ecology and found myself attracting the attention of none-other than Neil Postman, who was most amused to call me “the poster child of new technology.” Read more…

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