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Posts Tagged ‘Marshall McLuhan’

Balancing Act: The Struggle Between Orality and Linearity in Computer-Mediated Communication

This is a recovery of a peer-reviewed article published in 1996 in the New Jersey Journal of Communication (now the Atlantic Journal of Communication).

Full Citation:

Metz, J. M. (1996). Balancing act: The struggle between orality and linearity in computer mediated communication. The New Jersey Journal of Communication, 4, 61-70.000

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M-A-M™: Understanding Presentation Media

May 21, 2010 8 comments

Recently I went to a technical conference and, as was to be expected, found myself subjected to the classic “Death By Powerpoint.” I found myself getting frustrated and insulted by the lack of respect the presenters – and by extension, their presentations – showed their audience. There are a lot of places on the Intarwebs that can give you directions on how to create presentations, but there aren’t a lot that will explain why it works the way it does. Allow me to provide a brief insight as to some of those “whys.” Read more…

Companies should not rely on Facebook as a long-term strategy

February 18, 2010 4 comments

If your company (or you, yourself) has invested a great deal of time and money on a “Facebook strategy,” you are probably not going to like what I have to say. You may find yourself getting defensive, angry, and probably mutter naughty words under your breath aimed in my general direction (or even place them in the comments section). Fine; so be it, but just remember when you fail to get what you expect from devoting your time, energy, money and effort into Facebook as a B2C strategy, well, you were warned. Read more…

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