Archive

Posts Tagged ‘M-A-M’

M-A-M™: The Art (and Work) of Blogging

June 10, 2010 2 comments

Scott Lowe, a highly respected technical blogger, wrote a really good, short piece on “Blogging for the Right Reasons.” His sentiments echoed my own when people asked me about providing advice for job seekers when it came to blogging. Like Scott, I believe that if you are blogging solely to get hired, you are blogging for all the wrong reasons. I say this despite the seemingly contradictory fact that I recently got hired in no small part due to my blogging. Read more…

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Categories: Marketing, Technology Tags: ,

M-A-M™: Understanding Presentation Media

May 21, 2010 8 comments

Recently I went to a technical conference and, as was to be expected, found myself subjected to the classic “Death By Powerpoint.” I found myself getting frustrated and insulted by the lack of respect the presenters – and by extension, their presentations – showed their audience. There are a lot of places on the Intarwebs that can give you directions on how to create presentations, but there aren’t a lot that will explain why it works the way it does. Allow me to provide a brief insight as to some of those “whys.” Read more…

M-A-M™: Networking Presentation

Here is a copy of the presentation I gave at Right Management in Newport Beach, CA, on May 11, 2010. The focus on this conversation was how to use the M-A-M™ approach in focusing your message to a networking event audience.

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M-A-M™ and Yes, M-A-M™ Copyright 1999-2010 J Michel Metz, Ph.D. All Rights Reserved.

M-A-M™: Message, Step 2 (Branding)

The most difficult part of the process of marketing (yourself, your product, your company, your ideas, etc.) is the concept of branding. Because it’s so difficult, most people skip to the “fun stuff”: the routes-to-market (RTM) which includes social media, advertising, and creative outlets. The risk of skipping this step (or abandoning it too early) is that if you don’t, someone else will do it for you – and it can be more difficult to undo someone else’s branding once it sticks. Read more…

M-A-M™: Identifying the Message, Step 1

March 17, 2010 2 comments

Okay, so you’ve seen that your Facebook Fan Page doesn’t have many fans, your Twitter followers are anemic, and you’re starting to think that people just. don’t. like. you. Of 400 million Facebook users you can’t seem to grab 40? Maybe it’s time you re-examine your assumptions and learn exactly what message you’re sending (or, more importantly, they’re receiving).

After all, “if they didn’t hear it, you didn’t say it.” Read more…

Announcement: Google Buzz Market Report

I’m proud to announce that Mind Commerce has just published my market analysis of Google Buzz. “This report is one of the must-read reports for people who want to understand and evaluate the importance of Google Buzz within the Social Media/Networking space. These include – but are not limited to – social media planners, marketing decision-makers, and strategic advertising professionals.” Read more…

M-A-M™: The Social Media Hammer

March 8, 2010 4 comments

There is no question that using Social Media can be a fantastic tool in your arsenal for delivering your message. One of the things that I have seen, however, is that the Law of the Hammer applies with social media: once you get ahold of the social media hammer everything looks like a nail. Read more…

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