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Posts Tagged ‘LinkedIn’

Yet Another Social Media Misunderstanding

September 5, 2013 Leave a comment

Today I saw an article float by in the Twitter river: “Why do only 7% of managers consider social media skills most important for employees?” Go ahead and read the article, because the attitudes are pretty interesting. The author, however, conflates a couple of things and winds up 180 degrees from the direction he should be facing.

First, “social media” is not the same thing as “customer service,” even though the fomer can be used as a tool for the latter.

Second, throwing around statistics of how many people are on Facebook and LinkedIn is useless in this context, because these are radically different usecases than the primary one the author is promoting; namely affiliation between corporations and their customers. Read more…

M-A-M™: Misunderstanding Social Media

December 30, 2009 Leave a comment

So, last time I spoke about some of the best ways to think about using social media (SM). I gave some examples about how different companies are trying to use social interaction to gain affiliation with its customers, but we need to take a look at the darker, realistic side of SM. “Field of Dreams” has a lot to answer for: if you build it, they will not come. Read more…

M-A-M™: Understanding Social Media

December 28, 2009 4 comments

Way back in 1993 I started my doctoral dissertation on what was then known as “Computer Mediated Communication.” Nowadays it’s better known as “Social Media,” and even though I may have been 15 years too early with Web 2.0, before Facebook, Twitter, LinkedIn, or MySpace, human nature hasn’t changed at all. Read more…

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