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Posts Tagged ‘Fan Pages’

The Key to Marketing – Yes, M-A-M™!

January 28, 2010 5 comments

Okay, so you’ve gotten a better handle on understanding social media, but that’s just one piece of the puzzle – in fact, it’s the last piece. When you are marketing something, be it a new gadget, a service, a solution, or yourself, you must look at the bigger picture. That bigger picture is taking the process in sequence and following through. There are no shortcuts for this, though, so if you’re ready to get started, say “Yes, M-A-M™!” Read more…

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M-A-M™: Misunderstanding Social Media

December 30, 2009 Leave a comment

So, last time I spoke about some of the best ways to think about using social media (SM). I gave some examples about how different companies are trying to use social interaction to gain affiliation with its customers, but we need to take a look at the darker, realistic side of SM. “Field of Dreams” has a lot to answer for: if you build it, they will not come. Read more…

M-A-M™: Understanding Social Media

December 28, 2009 4 comments

Way back in 1993 I started my doctoral dissertation on what was then known as “Computer Mediated Communication.” Nowadays it’s better known as “Social Media,” and even though I may have been 15 years too early with Web 2.0, before Facebook, Twitter, LinkedIn, or MySpace, human nature hasn’t changed at all. Read more…

J Metz's Blog

The Dr. is in...

J Metz's Blog

The Dr. is in...

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