Archive

Posts Tagged ‘FaceBook’

Yet Another Social Media Misunderstanding

September 5, 2013 Leave a comment

Today I saw an article float by in the Twitter river: “Why do only 7% of managers consider social media skills most important for employees?” Go ahead and read the article, because the attitudes are pretty interesting. The author, however, conflates a couple of things and winds up 180 degrees from the direction he should be facing.

First, “social media” is not the same thing as “customer service,” even though the fomer can be used as a tool for the latter.

Second, throwing around statistics of how many people are on Facebook and LinkedIn is useless in this context, because these are radically different usecases than the primary one the author is promoting; namely affiliation between corporations and their customers. Read more…

M-A-M™: Identifying the Message, Step 1

March 17, 2010 2 comments

Okay, so you’ve seen that your Facebook Fan Page doesn’t have many fans, your Twitter followers are anemic, and you’re starting to think that people just. don’t. like. you. Of 400 million Facebook users you can’t seem to grab 40? Maybe it’s time you re-examine your assumptions and learn exactly what message you’re sending (or, more importantly, they’re receiving).

After all, “if they didn’t hear it, you didn’t say it.” Read more…

Announcement: Google Buzz Market Report

I’m proud to announce that Mind Commerce has just published my market analysis of Google Buzz. “This report is one of the must-read reports for people who want to understand and evaluate the importance of Google Buzz within the Social Media/Networking space. These include – but are not limited to – social media planners, marketing decision-makers, and strategic advertising professionals.” Read more…

M-A-M™: The Social Media Hammer

March 8, 2010 4 comments

There is no question that using Social Media can be a fantastic tool in your arsenal for delivering your message. One of the things that I have seen, however, is that the Law of the Hammer applies with social media: once you get ahold of the social media hammer everything looks like a nail. Read more…

Non-Linear Communication (a.k.a. Being Neil Postman’s Bitch)

February 26, 2010 3 comments

Everyone has some brush with fame. In my life I’ve been fortunate (or cursed, depending on how you look at it) to have several moments where I have been exposed to either great, popular, or paradigm-shifting people. When I was a freshly-minted Ph.D in the 1990s, I was a rising star in the field of Media Ecology and found myself attracting the attention of none-other than Neil Postman, who was most amused to call me “the poster child of new technology.” Read more…

Companies should not rely on Facebook as a long-term strategy

February 18, 2010 4 comments

If your company (or you, yourself) has invested a great deal of time and money on a “Facebook strategy,” you are probably not going to like what I have to say. You may find yourself getting defensive, angry, and probably mutter naughty words under your breath aimed in my general direction (or even place them in the comments section). Fine; so be it, but just remember when you fail to get what you expect from devoting your time, energy, money and effort into Facebook as a B2C strategy, well, you were warned. Read more…

M-A-M™: Misunderstanding Social Media

December 30, 2009 Leave a comment

So, last time I spoke about some of the best ways to think about using social media (SM). I gave some examples about how different companies are trying to use social interaction to gain affiliation with its customers, but we need to take a look at the darker, realistic side of SM. “Field of Dreams” has a lot to answer for: if you build it, they will not come. Read more…

J Metz's Blog

The Dr. is in...

J Metz's Blog

The Dr. is in...

domdelfinosblog

Technology, Life, Cars, Randomness

shadub

My brain's been battered!

Virtualization for Service Providers

Using virtualization as a technology enabler for public, enterprise, customer-facing environments

Jeep Accessories

Latest Jeep News

The Data Center Overlords

Where servers, storage and networking combine to form Voltron.

The Borg Queen

Jottings on the intersection of tech and humanness

backofbeyonds

You seek her here, you seek her there... hang on, where's she gone?

Wake Up and Smell the Content

A Converged Communications Blog

Blog Stu - Stuart Miniman

Social media and innovation simmering with storage, networks and virtualization