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Posts Tagged ‘complexity theory’

Companies should not rely on Facebook as a long-term strategy

February 18, 2010 4 comments

If your company (or you, yourself) has invested a great deal of time and money on a “Facebook strategy,” you are probably not going to like what I have to say. You may find yourself getting defensive, angry, and probably mutter naughty words under your breath aimed in my general direction (or even place them in the comments section). Fine; so be it, but just remember when you fail to get what you expect from devoting your time, energy, money and effort into Facebook as a B2C strategy, well, you were warned. Read more…

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M-A-M™: Misunderstanding Social Media

December 30, 2009 Leave a comment

So, last time I spoke about some of the best ways to think about using social media (SM). I gave some examples about how different companies are trying to use social interaction to gain affiliation with its customers, but we need to take a look at the darker, realistic side of SM. “Field of Dreams” has a lot to answer for: if you build it, they will not come. Read more…

J Metz's Blog

The Dr. is in...

J Metz's Blog

The Dr. is in...

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