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Posts Tagged ‘Audience’

M-A-M™: Networking Presentation

Here is a copy of the presentation I gave at Right Management in Newport Beach, CA, on May 11, 2010. The focus on this conversation was how to use the M-A-M™ approach in focusing your message to a networking event audience.

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M-A-M™ and Yes, M-A-M™ Copyright 1999-2010 J Michel Metz, Ph.D. All Rights Reserved.

M-A-M™: Identifying the Message, Step 1

March 17, 2010 2 comments

Okay, so you’ve seen that your Facebook Fan Page doesn’t have many fans, your Twitter followers are anemic, and you’re starting to think that people just. don’t. like. you. Of 400 million Facebook users you can’t seem to grab 40? Maybe it’s time you re-examine your assumptions and learn exactly what message you’re sending (or, more importantly, they’re receiving).

After all, “if they didn’t hear it, you didn’t say it.” Read more…

M-A-M™: The Social Media Hammer

March 8, 2010 4 comments

There is no question that using Social Media can be a fantastic tool in your arsenal for delivering your message. One of the things that I have seen, however, is that the Law of the Hammer applies with social media: once you get ahold of the social media hammer everything looks like a nail. Read more…

M-A-M™: Persuading the Audience

February 10, 2010 1 comment

Once you have your Message nailed down, you need to take a closer look at how you approach your Audience. It isn’t as simple as “if you build it, they will come” (Field of Dreams has a lot to answer for). In order to correctly approach your audience here are some tests that you can place upon your message to ensure that you are truly connecting with them. Truly. Read more…

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