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Posts Tagged ‘Apple’

Apple’s Sour Fruit Leaves Bitter Taste

Today is the day that Apple has mandated that the iCal calendaring system be “updated” to the MobileMe service, if you happen to subscribe that is. After waiting as long as I could I did the “upgrade” yesterday, spending nearly 3 hours trying to get some semblance of a working calendar. In the end, I just shut the damn thing off.

Read more…

No More (Apple) Kool-Aid For Me, Thanks

June 8, 2010 11 comments

I watched the WWDC feeds and paid close attention to the claims that were made by Jobs/Apple and felt that, despite the technological magic that Apple produces, it couldn’t outshine the deep-seated emotional anger that my intelligence was being insulted, blatantly and deliberately. The “reality distortion field” didn’t work for me, not this time. Read more…

Categories: Marketing, Technology Tags: , , , ,

M-A-M™: Message, Step 2 (Branding)

The most difficult part of the process of marketing (yourself, your product, your company, your ideas, etc.) is the concept of branding. Because it’s so difficult, most people skip to the “fun stuff”: the routes-to-market (RTM) which includes social media, advertising, and creative outlets. The risk of skipping this step (or abandoning it too early) is that if you don’t, someone else will do it for you – and it can be more difficult to undo someone else’s branding once it sticks. Read more…

Can Apple Compete in the Enterprise?

January 25, 2010 1 comment

Once upon a time Apple had an incredible opportunity to play in the data center space. When the XServe RAID came out not only was it beautiful to look at (something you don’t normally think about when it comes to storage) but as a low-cost, Tier-2 or -3 array it made a very popular splash. At one point (in terms of TB shipped), Apple was the 4th largest storage vendor in the world.

Now, however, it’s a different story. The industry has changed drastically, the players have shifted and converged, and Apple is restricted in playing in the data center sphere where it once had promise (no pun intended). While it’s sort-of-in, sort-of-out at the moment, it doesn’t have to be that way. Apple could once again play a significant role in the Enterprise space… by breaking itself apart. Read more…

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